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Government of Canada / Gouvernement du Canada

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Opens in new tabFinancial Consumer Agency of Canada (FCAC)

National Financial Literacy StrategyInitiative details

All initiatives

Mystery Shopping at Domestic Retail Banks

The goal of the mystery shopping project is to better understand how frontline bank employees sell financial products and services and how consumers experience the sales process.

Demographics collected

  • Age
  • Education
  • Ethno-cultural group
  • First language
  • Gender
  • Household income
  • Immigration status
  • Marital status
  • Physical or mental disability
  • Place of birth
  • Province/territory of residence
  • Status or non-status indigenous person
  • Urban/rural
  • Visible minority
  • Work situation
  • Year of landing (if born outside of Canada)

Initiative occurrences

  • October 01, 2019 to December 31, 2019
    Sample size: 712

Target population

  • General public
  • Indigenous peoples
  • Newcomers
  • Persons with low income
  • Seniors
  • Students
  • Women

Adopter

Link

Related priorities 

This initiative relates to the following National Financial Literacy Strategy priorities and target outcomes: 

Priority 1

Communicate in ways people understand

  • Target outcome 1.1

Priority 4

Enhance access to trustworthy and affordable financial help

  • Target outcome 4.3

Disclaimer

The Financial Consumer Agency of Canada does not endorse, directly or indirectly, any adopters of the Measurement Plan, nor does it make any representations or warranties, express or implied, concerning the adopters' products or services or their fitness for a particular purpose.

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